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BAD is an initiative taken by the underground rapper Loka.
BAD is a street wear company that has a very deep meaning behind it as loka had a tough time growing up as an individual.
He wants to depict his love for the street and art as he has spent most of his childhood out on the streets
While growing up as a child he had a BAD time as his father left at an early age. While growing up he met some BAD people that influenced him in negative ways and financially the conditions and the situations around him were not so good. His main understanding about this whole BAD situation around him is that , if these bad situations had never happened in his life he wouldn’t be able to BUILD A DREAM.
ALL these worst times have made him what he is and he wants to motivate those people who can’t reach their dreams just like loka never had. The real meaning that lies behind BAD is building a dream. Tomorrow people are gonna think that you’re a bad person by your name and attire but if they look closely you ain’t bad at all.